This pack of cards contains 125 macro forces classified into the STEEP categories (social, technological, economical, environmental and political). Other known acronyms derived from STEEP are PEST, PESTLE, PESTEL, STEP, DESTEP and LEPEST. The STEEP acronym is well known and used all over the world as a basis for external analysis.

What you can use the cards for

  • create awareness about past, current and future changes
  • stress test a business model
  • determine key uncertainties for scenario planning
  • create a SWOT analysis
  • think about systems and how external developments connect
  • energize, tell a story and discuss topics

What’s in the box?

  • 125 external driving forces supported by high quality photos (25 per STEEP category)
  • 3 workshops (create awareness, stress testing business models and determine key uncertainties for scenario planning)
  • legend, general instructions and ‘patterns of change’
  • all cards are multilingual: English, Nederlands, Deutsch and Español

Larger cards for ease of use with groups: 8 x 11 cm. Box: 17 x 12 x 2.5 cm, 414 grams.

Product description

This pack of cards contains 125 external forces from macro / contextual environments. The forces are classified based on STEEP categories. The pack of cards can be used for a SWOT-analysis, Porter-analysis, Business Model, system diagram, scenario planning and a strategic discussion, just to name a few.

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