Looking at the environment, a distinction can be made on three levels: macro, meso and micro.
Macro – contextual level
The contextual level consists of ‘global forces’, think about: economic development, demographics, politics, technological developments and social developments. Foresight Cards – STEEP edition focusses on external forces that address the contextual level.
Meso – transactional level
The transactional level consists of ‘market forces’, think about: suppliers, supply and demand, distribution, competitors and strategic alliances.
Micro – organizational level
The organizational level involves forces that address the internal environment of the firm. Think about: vision, mission, strategy, resources, processes, products and services.