Foresight Cards > Guides > Macro, Meso, Micro environment explained
New book available – a perfect source for performing macro analysis:
Explore the Big Picture
Forces shaping the Future of Humanity
Get to know more about:
Technology, planet Earth, society, economy, politics, power and space.
Looking at the environment, a distinction can be made on three levels: macro, meso and micro.
Macro – contextual level
The contextual level consists of ‘global forces’, think about: economic development, demographics, politics, technological developments and social developments. Foresight Cards – STEEP edition focusses on external forces that address the contextual level.
Meso – transactional level
The transactional level consists of ‘market forces’, think about: suppliers, supply and demand, distribution, competitors and strategic alliances.
Micro – organizational level
The organizational level involves forces that address the internal environment of the firm. Think about: vision, mission, strategy, resources, processes, products and services.
